SellerCalcs

Landed Cost Calculator

True cost per unit once goods, freight, duty and handling are spread across the shipment.

Quick answer: Landed cost per unit = (goods + freight + duty + other fees) ÷ units. A 500-unit order at $6.80 with $420 freight, 6.5% duty and $180 of handling lands at $8.01 per unit, not $6.80 — a 17.8% increase.

$

FOB price from the factory, before freight.

$

The whole shipment, not per unit.

%

Applied to the goods value. VAT or GST on import goes in other fees.

$

Customs brokerage, port fees, last-mile delivery, labelling.

$
Landed cost / unit
$8.44
Total landed cost
$4,221.00
Gross profit / unit
$11.55
Gross margin
57.77%
Goods$3,400.00
Freight & insurance$420.00
Duty (6.5%)$221.00
Other landed fees$180.00
Total landed cost$4,221.00
Landed cost per unit$8.44
Selling price$19.99
Markup on landed cost136.79%
Profit per unit$11.55

What a different duty rate does to your margin

Duty rateLanded cost / unitTotal landed costMargin at $19.99
0%$8.00$4,000.0059.98%
5%$8.34$4,170.0058.28%
10%$8.68$4,340.0056.58%
15%$9.02$4,510.0054.88%
20%$9.36$4,680.0053.18%
25%$9.70$4,850.0051.48%

Duty is charged on the goods value here; some customs authorities also include freight and insurance in the dutiable value, which raises the figures by 5–10%.

Landed cost is what a unit really costs once freight, duty and handling are spread over the shipment. Pricing off the supplier invoice alone is how sellers lose money at scale.

Core facts
PriceFree, no sign-up
InputUnit price, quantity, total freight, duty %, other fees, selling price
OutputLanded cost per unit, total cost, gross profit, margin
RunsEntirely in your browser

What is Landed Cost Calculator?

Landed cost is the total cost of getting a unit to your warehouse and ready to sell: the supplier price plus freight, insurance, import duty, customs brokerage, port charges and any last-mile delivery. Suppliers quote ex-works or FOB prices that exclude all of it, so sellers who price from the invoice routinely find their real margin is 15–25% lower than expected. This calculator spreads every shipment cost across the units in the shipment, returns the landed cost per unit, and shows what your selling price leaves after that. It also runs the same shipment at a range of duty rates so you can see how exposed the product is to tariff changes.

Common Uses for Landed Cost Calculator

  • Price a product from a supplier quote that excludes freight and duty
  • Compare the landed cost of an air restock against a sea shipment
  • See how much a tariff change would cost across a whole product line
  • Check whether a cheaper supplier is really cheaper once shipping is included
  • Set a resale-friendly margin before you commit to an order

The hidden 18%

On a 500-unit order: $3,400 of goods, $420 of freight, $221 of duty and $180 of handling totals $4,221 — $8.44 per unit against a $6.80 invoice price. Every price list built on the invoice figure is 24% optimistic, which is exactly the gap between a healthy margin and a marginal one.

Air versus sea in landed cost terms

Air freight raises landed cost per unit but not always by as much as it seems, because it also reduces the inventory you need to hold and shortens the cash cycle. Model both: on a $6.80 unit, air might add $1.20 per unit while cutting two months of tied-up stock — often the better trade for fast-moving products.

Margin is decided here, not at the checkout

Once you know the landed cost, the target margin sets the price: price = landed cost ÷ (1 − target margin). A 55% margin needs $17.80 for an $8.01 unit. Anything below that and the price list cannot deliver the margin the business plan assumed.

Frequently Asked Questions

What is included in landed cost?
Goods cost, inbound freight and insurance, import duty and taxes, customs brokerage, port and terminal charges, and any domestic delivery or preparation to get stock sale-ready. Outbound shipping to the customer is not part of landed cost.
How do I find my duty rate?
Look up the product's HS code in your destination country's tariff schedule — the US uses the HTSUS, the EU uses the TARIC. Rates run from 0% to over 20%, and trade agreements can reduce them to zero with the right origin paperwork.
Is VAT or GST part of landed cost?
Recoverable VAT for a registered business usually is not, since you claim it back. Non-recoverable taxes and duty are. If you are not VAT registered, include the import VAT in the landed cost.
Why is the duty sometimes charged on freight too?
Many customs authorities use a CIF value — cost, insurance and freight — as the dutiable base, not just the goods value. That raises duty by 5–10% on freight-heavy shipments compared with the figures here.
How often should I recalculate?
Every time freight rates, duty rates or order sizes change, and at least quarterly. Freight is the most volatile component; a rate rise of $2 per kg on a light product can move landed cost by more than the supplier price.

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